ReCover Pet Care
Growth Retainer & Amazon Storefront Management
Link Creative proposes a growth retainer for ReCover Pet Care covering paid media, account & reporting, Google Business Profile management, and website maintenance and support, with an optional Amazon Storefront Management & Optimization add-on for ReCover's already-live Amazon Brand Store.
Overview
ReCover Pet Care makes a soft, step-in, antimicrobial dog recovery suit built as a vet-approved alternative to the cone of shame. The brand runs its own Shopify store at recoverpetcare.com and has already established its Amazon presence — trademark registered, Brand Registry enrolled, and Brand Store live — ahead of this engagement.
This proposal covers the Growth Retainer: Google paid media, account reporting, Google Business Profile management, and website maintenance and support as a standing monthly program. Alongside it, ReCover can add Amazon Storefront Management & Optimization — a bounded, optional monthly add-on that keeps the existing Amazon Brand Store fresh, monitored, and reported on, without expanding into a full Amazon Ads or catalog-optimization engagement.
This is a confirmed start: kickoff is set for October 1, 2026. The Amazon add-on can be added at signing or once the retainer is underway.
Growth retainer
$3,049
per month · 12-month term
Amazon storefront mgmt
$1,049
per month · optional, starting at
Start date
Oct 1
2026 — confirmed, hard start
Storefront updates
5–10
per month, included in the add-on
How the retainer and the Amazon launch run together
Approach
Our recommendation
Run the Growth Retainer as the core engine from day one — paid media, GBP, and website support all live on their standing monthly cadence. Add Amazon Storefront Management & Optimization as soon as ReCover wants a dedicated hand keeping the Amazon Brand Store fresh and reported on alongside the rest of the program.
The retainer is the core growth engine
Paid media, Google Business Profile management, and website maintenance & support run on a standing monthly cadence from month one, with a dedicated account rep and monthly reporting.
Amazon storefront management is optional and bounded
A scoped monthly add-on for ReCover's already-live Amazon store — capped at 5–10 storefront/content updates per month so scope stays predictable, not an open-ended service.
One connected reporting rhythm
If added, Amazon Storefront performance shows up in the same monthly reporting rhythm as paid media and Google Business Profile results.
Ad spend stays separate
Google and Amazon ad spend is paid directly by ReCover to the platforms. The Link fee covers management and optimization, not media.
5 service lines · 39 deliverables
Scope & Deliverables
Scope is organised by service line. The four Growth Retainer lines run on an ongoing monthly basis; Amazon Storefront Management & Optimization is an optional monthly add-on with its own bounded scope. Each deliverable below is tagged with its cadence, so there is no ambiguity about what each fee covers.
Paid Media
Google Search & Shopping campaign management, built and optimized against ReCover's own account.
| Deliverable | Cadence |
|---|---|
| Google Search & Shopping campaign management | ongoing |
| Full account strategy, build & structure | month 1 |
| Keyword & audience research and development | ongoing |
| Conversion tracking, pixel & GA4 setup | month 1 |
| Landing-page routing & funnel fixes | ongoing |
| Monthly creative testing & A/B framework | monthly |
| Bid, budget & negative-keyword optimization | bi-weekly |
| Campaigns, per paid channel | up to 4 |
| Audience segments, per paid channel | up to 7 |
| Ad variations, per paid channel | up to 12 |
Account & Reporting
A dedicated account representative and a monthly reporting rhythm focused on profit, not vanity metrics.
| Deliverable | Cadence |
|---|---|
| Dedicated account representation | ongoing |
| Live performance & analytics dashboard | ongoing |
| Monthly reporting + strategy call | monthly |
| Profit-focused (MER) reporting, no jargon | monthly |
Google Business Profile Management
Setup, upkeep, and reputation monitoring for ReCover's Google Business Profile.
| Deliverable | Cadence |
|---|---|
| Facilitate GBP initial setup | month 1 |
| Maintain business hours, location, address, photos | ongoing |
| Routine Google Business Profile posts | ongoing |
| Reputation management / review monitoring | ongoing |
Website Maintenance & Support
Hosting, security, and technical support for the recoverpetcare.com Shopify store.
| Deliverable | Cadence |
|---|---|
| Hosting & server management | ongoing |
| Security & compliance updates | ongoing |
| Performance monitoring | ongoing |
| On-page updating | ongoing |
| Content migration support | as needed |
| Form functionality | ongoing |
| Database backup | ongoing |
| Bug & technical support | ongoing |
| Analytic/insight reporting | monthly |
Amazon Storefront Management & Optimization (Optional Add-On)
Ongoing management and optimization of ReCover's existing Amazon Brand Store, bounded to keep the scope predictable.
| Deliverable | Cadence |
|---|---|
| Storefront management: pages, navigation, product collections, modules, shopper experience | ongoing |
| Product & catalog updates: add/remove products, groupings, collections, featured products, merchandising | up to 5–10/mo |
| Content updates: headlines, copy, CTAs, promotional messaging | up to 5–10/mo |
| Creative updates: client-provided or agency-produced banners, imagery, and video uploaded & implemented | up to 5–10/mo |
| Seasonal & promotional updates: holidays, Prime events, product launches, campaigns | as needed |
| Storefront optimization: navigation, engagement, discovery, and conversion recommendations | monthly cycle |
| Performance monitoring: traffic, engagement, sales, and conversion-related metrics | ongoing |
| Analytics & reporting: monthly performance report with insights and recommendations | monthly |
| Amazon SEO support: keyword/content recommendations, storefront copy coordination | ongoing |
| Technical/platform support: module errors, display issues, submissions, approval/rejection issues | ongoing |
| Strategic consulting: merchandising, promotions, launches, creative direction, customer journey | ongoing |
| Account coordination: communication and coordination of Amazon-related requests | ongoing |
Not included in this scope
- Ad spend on Google or Amazon — billed directly to ReCover's own ad accounts
- Website redesign or new development beyond the maintenance & support scope above
- New product photography or video production for the Amazon storefront (quoted separately)
- Completely new storefront pages or major storefront redesigns (quoted separately)
- Product listing optimization at scale, and Amazon PPC / Sponsored Products & Brands management (available as separate add-ons)
- Campaigns, audience segments, or ad variations beyond the per-channel caps above (available at an additional fee)
Onboarding, then a standing monthly cadence
Timeline
Kickoff is confirmed for October 1, 2026 — a hard start date. The first month covers onboarding and access; from month two the retainer runs at full monthly cadence, with Amazon Storefront Management & Optimization (if added) folded into the same monthly rhythm.
Oct 1–31, 2026
Onboarding & access
Account strategy, conversion tracking, pixel & GA4 setup, Google Business Profile initial setup, and website access. If Amazon Storefront Management & Optimization is added, Amazon Storefront access is granted and the first month's content calendar is set.
From Nov 2026
Full monthly cadence
Paid media, account reporting, GBP management, and website maintenance run at full cadence. Amazon Storefront Management & Optimization, if added, runs its monthly update and reporting cycle alongside it.
Named people, one point of contact
Your Team
A small, named team owns the retainer and the optional Amazon storefront add-on. You will always know who is on point.
Account Lead
Single point of contact for the retainer. Owns the monthly report, the strategy call, and priorities across paid media, GBP, and website support.
- Run the monthly strategy call
- Own priorities and approvals
Paid Media Specialist
Builds, runs, and optimizes Google Search and Shopping campaigns against ReCover's account, within the per-channel campaign, audience, and ad-variation caps.
- Account strategy and build
- Bi-weekly bid and budget optimization
Amazon Marketplace Specialist
Owns the monthly Amazon Storefront Management & Optimization add-on when active: content, creative, and merchandising updates, performance monitoring, and reporting.
- Monthly storefront updates and optimization cycle
- Amazon storefront performance reporting
Web Support Engineer
Keeps recoverpetcare.com's Shopify store hosted, secure, and functioning.
- Hosting, security, and backups
- Bug and technical support
12-month retainer + optional Amazon storefront add-on · USD
Investment
All figures in USD. The Growth Retainer is billed monthly under a 12-month commitment that auto-renews for successive 12-month terms. Amazon Storefront Management & Optimization is an optional monthly add-on, priced by catalog size and complexity, starting at $1,049/month — billed only for months in which those services are actually rendered and used. Ad spend on Google and Amazon is not included in either fee and is billed directly to ReCover's own ad accounts.
Growth Retainer
Paid media + account & reporting + GBP + website maintenance
$3,049
per month
- Google Search & Shopping campaign management
- Dedicated account representation + monthly reporting & strategy call
- Google Business Profile management
- Website hosting, security, maintenance & technical support
Term
12 months, auto-renews
One monthly fee for the four retainer service lines in the original Scope of Work: Paid Media, Account & Reporting, Google Business Profile Management, and Website Maintenance & Support.
Amazon Storefront Management & Optimization
Optional add-on · billed only when rendered · ad spend not included
starting at
$1,049
per month
- Ongoing Brand Store management: pages, navigation, collections, modules, content, and creative updates
- Up to 5–10 storefront/content updates per month, plus seasonal & promotional updates as needed
- 1 monthly performance review and 1 monthly optimization cycle, with monthly reporting
- Amazon SEO support, technical/platform support, strategic consulting, and account coordination
Priced by catalog size and complexity, starting at $1,049/month. Billed only for months in which Amazon Storefront Management & Optimization services are actually rendered and used — if no work is requested or delivered in a given month, no fee is charged for that month. Scoped and bounded so it stays predictable: new product photography/video production, completely new storefront pages or major redesigns, product listing optimization at scale, and Amazon PPC/Sponsored Products & Brands management are quoted separately, not included in this add-on.
Paid directly to Amazon, not to us
- Amazon Professional Seller account: about $40 / month
- Amazon referral fee: about 15% of each sale, plus FBA fees if used
Payment terms
- Growth Retainer: $3,049 / month, invoiced monthly, due within 14 days of receipt.
- 12-month initial commitment that auto-renews for successive 12-month terms unless either party provides 30 days' written notice prior to the renewal date.
- Amazon Storefront Management & Optimization (if added): billed monthly alongside the retainer, starting at $1,049/month based on catalog size and complexity — billed only for months in which Amazon storefront services are actually rendered and used.
- Ad spend on Google and Amazon is paid directly by ReCover to the platforms — not included in either fee.
- Amazon's own marketplace costs (Professional Seller account, referral, and FBA fees) are paid directly to Amazon, not to Link Creative.
Figures are valid for 30 days from the proposal date and assume the scope and assumptions below.
What the fees depend on
Assumptions & Exclusions
Assumptions
- ReCover provides timely admin access to Shopify, Google Ads, GA4, and Google Business Profile for setup and ongoing management.
- ReCover's Amazon Seller Central account, Brand Registry, and Storefront are already live prior to this engagement; Link is granted access at kickoff if Amazon Storefront Management & Optimization is added.
- Approvals on campaigns, Google Business Profile posts, and storefront content turn around within two business days; delays shift publishing dates, not scope.
- Ad spend on Google and Amazon is funded by ReCover directly; Link does not mark up media.
Exclusions
- Ad spend on Google or Amazon — billed directly to ReCover's own ad accounts
- Amazon's own marketplace costs (Professional Seller account, referral, and FBA fees) — paid directly to Amazon, not to Link Creative
- Website redesign or new development beyond the maintenance & support scope
- New product photography or video production for the Amazon storefront (quoted separately)
- Completely new storefront pages, major storefront redesigns, product listing optimization at scale, and Amazon PPC / Sponsored Products & Brands management (available as separate add-ons)
- Campaigns, audience segments, or ad variations beyond the per-paid-channel caps in Scope (available at an additional fee)
Open questions
- Should Amazon Storefront Management & Optimization begin at the October 1 kickoff, or be added once the retainer is underway?
- What's the current size and complexity of the Amazon catalog and storefront, to confirm the $1,049 starting price or a higher tier?
- Preferred approval channel for campaigns, GBP posts, and storefront content: Slack, email, or shared doc?
Next Steps
Three steps from this proposal to kickoff.
Confirmed start: October 1, 2026
This is a hard kickoff date for the engagement — no earlier or later start is available.
Sign and share access
Sign the agreement, then grant Shopify, Google Ads/GA4, and Google Business Profile access — plus Amazon Seller Central access if Storefront Management & Optimization is added.
Kickoff
A kickoff call on or before October 1 to align onboarding across every workstream in scope.
Review & sign
Accept ReCover Pet Care — Growth Retainer & Amazon Storefront Management — Proposal by signing below. Use the email address this proposal was addressed to.
Electronic signature disclosure
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Read the full Creative Services Terms and ConditionsBy signing you agree to the scope, investment and terms above. Questions first? info@linkcreativeco.com
Direct contact: info@linkcreativeco.com
Link Creative · 350 W Ontario St, Suite 5E, Chicago, IL 60654 · linkcreativeco.com
Confidential — ReCover Pet Care · Growth Retainer & Amazon Storefront Management — Proposal