ReCover Pet Care
Growth Retainer & Amazon Store Launch
Link Creative proposes a growth retainer for ReCover Pet Care covering paid media, account & reporting, Google Business Profile management, and website maintenance and support, paired with a one-time Amazon Store Setup that gets recoverpetcare.com's dog recovery suit listed, registered, and ads-ready on Amazon.
Overview
ReCover Pet Care makes a soft, step-in, antimicrobial dog recovery suit built as a vet-approved alternative to the cone of shame. The brand runs its own Shopify store at recoverpetcare.com and wants a structured, always-on growth program alongside a proper launch onto Amazon, without re-doing work already paid for elsewhere.
This proposal covers two connected pieces of work. The Growth Retainer runs Google and Meta paid media, account reporting, Google Business Profile management, and website maintenance and support as a standing monthly program. The Amazon Store Setup is a bounded, one-time project that takes the assets ReCover already has — a registered trademark, an existing Amazon account, product photography, and website copy — and turns them into a live, Brand Registry-enrolled, ads-ready Amazon store connected to the Shopify catalog.
Both workstreams are scoped to start within the same window, so paid media, GBP, and website support ramp up on the retainer while the Amazon store is built, tested, and handed over live in parallel.
Growth retainer
$3,500
per month · 12-month term
Amazon Store Setup
$2,349
one-time project fee
Amazon build time
2–3
weeks, four phases
Target start
Mid-Sept
to early Oct 2026
How the retainer and the Amazon launch run together
Approach
Our recommendation
Run the Amazon Store Setup as a bounded four-phase project in the first two to three weeks, while the Growth Retainer's paid media, GBP, and website workstreams onboard in parallel. Once the Amazon store is live, ads-ready, and connected to Shopify inventory, it becomes another channel the retainer's paid media and reporting can fold in.
Amazon setup is scoped, not open-ended
Four phases — access & registry, catalog build, content assembly, connect & launch — using the trademark, Amazon account, photography, and website copy ReCover already has. No copywriting or photography from scratch.
Retainer onboarding runs alongside it
Conversion tracking, pixel and GA4 setup, Google Business Profile configuration, and website maintenance access are set up in the same window, so the retainer is live the moment onboarding closes.
One connected catalog
Shopify to Amazon inventory and pricing sync means the Amazon listing and the recoverpetcare.com store stay aligned without manual double entry.
Amazon becomes a reportable channel
Once live, Amazon sits inside the retainer's monthly reporting alongside Google and Meta, with the optional ongoing Amazon management add-on available whenever ReCover wants Sponsored Products/Brands running.
6 service lines · 42 deliverables
Scope & Deliverables
Scope is organised by service line. The Growth Retainer lines run on an ongoing monthly basis; the Amazon Store Setup lines are a one-time project delivered across four phases. Each deliverable below is tagged with its cadence or phase, so there is no ambiguity about what each fee covers.
Paid Media
Google Search & Shopping and Meta campaign management, built and optimized against ReCover's own account.
| Deliverable | Cadence |
|---|---|
| Google Search & Shopping campaign management | ongoing |
| Meta (Facebook + Instagram) campaign management | ongoing |
| Full account strategy, build & structure | month 1 |
| Keyword & audience research and development | ongoing |
| Conversion tracking, pixel & GA4 setup | month 1 |
| Landing-page routing & funnel fixes | ongoing |
| Monthly creative testing & A/B framework | monthly |
| Bid, budget & negative-keyword optimization | bi-weekly |
Account & Reporting
A dedicated account representative and a monthly reporting rhythm focused on profit, not vanity metrics.
| Deliverable | Cadence |
|---|---|
| Dedicated account representation | ongoing |
| Live performance & analytics dashboard | ongoing |
| Monthly reporting + strategy call | monthly |
| Profit-focused (MER) reporting, no jargon | monthly |
Google Business Profile Management
Setup, upkeep, and reputation monitoring for ReCover's Google Business Profile.
| Deliverable | Cadence |
|---|---|
| Facilitate GBP initial setup | month 1 |
| Maintain business hours, location, address, photos | ongoing |
| Routine Google Business Profile posts | ongoing |
| Reputation management / review monitoring | ongoing |
Website Maintenance & Support
Hosting, security, and technical support for the recoverpetcare.com Shopify store.
| Deliverable | Cadence |
|---|---|
| Hosting & server management | ongoing |
| Security & compliance updates | ongoing |
| Performance monitoring | ongoing |
| On-page updating | ongoing |
| Content migration support | as needed |
| Form functionality | ongoing |
| Database backup | ongoing |
| Bug & technical support | ongoing |
| Analytic/insight reporting | monthly |
Amazon Store Setup — Backend & Brand Registry
Account access, Brand Registry enrollment, and Seller Central configuration using ReCover's existing trademark and Amazon account.
| Deliverable | Cadence |
|---|---|
| Account access from Emily (existing Amazon account holder) | Phase 1 |
| Brand Registry enrollment using ReCover's trademark | Phase 1 |
| Seller Central configuration: tax, shipping, returns | Phase 1 |
| FBA vs. merchant-fulfilled recommendation | Phase 1 |
| One parent listing with XS–L size variations | Phase 2 |
| Amazon keyword & competitor research | Phase 2 |
| Website language adapted to Amazon format | Phase 2 |
| Category, browse-node & attribute setup | Phase 2 |
| Brand protection & hijacker monitoring | Phase 4 |
Amazon Store Setup — Content, Connection & Launch
Content assembly from existing assets, Shopify-to-Amazon connection, and a live, ads-ready handover.
| Deliverable | Cadence |
|---|---|
| Existing photography formatted to Amazon image specs | Phase 3 |
| A+ Content modules built from existing artwork | Phase 3 |
| Multi-page Brand Store assembled, with vanity URL | Phase 3 |
| Founder story & vet positioning carried across | Phase 3 |
| Shopify to Amazon channel connection | Phase 4 |
| Inventory & pricing sync, configured and tested | Phase 4 |
| Amazon Vine, pricing & buy-box setup | Phase 4 |
| Handover walkthrough + Loom recordings | Phase 4 |
Not included in this scope
- New product photography or copywriting from scratch — existing assets are used as-is
- Amazon account creation & verification (already set up by Emily)
- Ad spend on any platform — billed directly to ReCover's ad and Amazon accounts
- Ongoing Amazon Sponsored Products/Brands management (available as an optional add-on, see Investment)
- Website redesign or new development beyond the maintenance & support scope above
Amazon launches in weeks; the retainer runs monthly
Timeline
Target start is mid-September to early October 2026. The Amazon Store Setup runs as a bounded four-phase project across the first two to three weeks; Growth Retainer onboarding runs in parallel so paid media, GBP, and website support are live by the time the Amazon store hands over.
Week 1
Access & registry
Amazon account access from Emily, Brand Registry enrollment, Seller Central setup, FBA vs. merchant-fulfilled call — alongside retainer onboarding: account strategy, conversion tracking, pixel & GA4 setup, GBP initial setup.
Week 1
Build the catalog
Parent listing with XS–L variations, Amazon keyword & competitor research, website language adapted to Amazon format, category and attribute setup.
Week 2
Assemble content
Existing photography formatted to Amazon specs, A+ modules built from existing artwork, multi-page Brand Store assembled — while paid media campaigns are built and GBP goes live on the retainer side.
Weeks 2–3
Connect & launch
Shopify to Amazon connection, inventory & pricing sync tested, brand protection, Vine and buy-box setup, handed over live and ads-ready.
Ongoing
Retainer at full cadence
Paid media, account reporting, GBP management, and website maintenance run on their standing monthly cadence, with Amazon reportable as a channel once live.
Named people, one point of contact
Your Team
A small, named team owns both workstreams. You will always know who is on point for the retainer and for the Amazon launch.
Account Lead
Single point of contact for the retainer. Owns the monthly report, the strategy call, and priorities across paid media, GBP, and website support.
- Run the monthly strategy call
- Own priorities and approvals
Paid Media Specialist
Builds, runs, and optimizes Search, Shopping, and Meta campaigns against ReCover's account.
- Account strategy and build
- Bi-weekly bid and budget optimization
Amazon Marketplace Specialist
Owns the four-phase Amazon build: Brand Registry, catalog, content assembly, and the Shopify connection.
- Seller Central & Brand Registry setup
- Shopify-to-Amazon sync and handover
Web Support Engineer
Keeps recoverpetcare.com's Shopify store hosted, secure, and functioning.
- Hosting, security, and backups
- Bug and technical support
12-month retainer + Amazon store launch · USD
Investment
All figures in USD. The Growth Retainer is billed monthly; the Amazon Store Setup is a one-time project fee billed 50% to start and 50% at handover. Ongoing Amazon management is an optional monthly add-on. Ad spend and Amazon's own platform fees are separate from the Link fee in every case.
Growth Retainer
Paid media + account & reporting + GBP + website maintenance
$3,500
per month
- Google Search & Shopping and Meta campaign management
- Dedicated account representation + monthly reporting & strategy call
- Google Business Profile management
- Website hosting, security, maintenance & technical support
Term
12 months
One monthly fee for the four retainer service lines in the original Scope of Work: Paid Media, Account & Reporting, Google Business Profile Management, and Website Maintenance & Support.
Amazon Store Setup
One-time project · 2–3 weeks
$2,349
one-time
- Brand Registry enrollment & Seller Central configuration
- Parent listing with XS–L variations, keyword & competitor research
- A+ Content and Brand Store assembled from existing artwork
- Shopify to Amazon connection, inventory & pricing sync, tested
- Handover walkthrough + Loom recordings
Billed 50% to start, 50% at handover.
A $600 reduction from the standard $2,949 rate, reflecting the registered trademark, existing Amazon account, product photography, and website copy ReCover already has in hand.
Ongoing Amazon Management · Optional
Sponsored Products & Brands management, listing and keyword optimization, and review and account-health monitoring. Optional — can be added at signing or once the store proves itself, and layers on top of the Growth Retainer.
$1,049/mo
Paid directly to Amazon, not to us
- Amazon Professional Seller account: about $40 / month
- Amazon Vine (first reviews): about $200 per parent listing
- Amazon referral fee: about 15% of each sale, plus FBA fees if used
Payment terms
- Growth Retainer: $3,500 / month, invoiced monthly, due within 14 days of receipt.
- 12-month initial term, renewing in successive 12-month terms unless either party gives 30 days' written notice.
- Amazon Store Setup: $2,349 one-time, billed 50% to start and 50% at handover.
- Optional ongoing Amazon management: $1,049 / month, added at signing or later, billed alongside the retainer.
- Amazon's own platform costs (seller account, Vine, referral and FBA fees) are paid directly to Amazon, not to Link Creative.
Figures are valid for 30 days from the proposal date and assume the scope and assumptions below.
What the fees depend on
Assumptions & Exclusions
Assumptions
- ReCover provides timely admin access to Shopify, Meta Business Manager, Google Ads, GA4, Google Business Profile, and the website/CMS for setup and ongoing management.
- ReCover facilitates Amazon Seller Central access from Emily, the existing account holder, at the start of Phase 1.
- The registered trademark, existing Amazon account, product photography, and website artwork/copy are supplied as-is; no new photography or copywriting from scratch is included.
- Approvals on campaigns, Google Business Profile posts, and Amazon listing content turn around within two business days; delays shift launch and publishing dates, not scope.
- ReCover is responsible for Amazon's own platform fees (Professional Seller account, Vine, referral, and FBA fees), paid directly to Amazon.
Exclusions
- Ad spend on Google, Meta, or Amazon — billed directly to ReCover's ad and Amazon accounts
- Amazon Professional Seller account fee (~$40/mo), Vine fee (~$200/parent listing), referral fees (~15%/sale), and FBA fees — paid directly to Amazon
- New product photography or copywriting from scratch
- Website redesign or new development beyond the maintenance & support scope
- Ongoing Amazon Sponsored Products/Brands management (available as the optional add-on above, not included in the one-time setup fee)
Open questions
- Confirmed target start date within the mid-September to early-October window?
- Who grants Amazon Seller Central access on Emily's side, and when can that happen?
- Should ongoing Amazon management start at launch or wait until the store has live sales data?
- Preferred approval channel for campaigns, GBP posts, and Amazon listing content: Slack, email, or shared doc?
Next Steps
Three steps from this proposal to kickoff.
Confirm start date
Lock the kickoff date inside the mid-September to early-October window for both the retainer and the Amazon build.
Sign and share access
Sign the agreement, then grant Shopify, Meta, Google Ads/GA4, Google Business Profile, and Amazon Seller Central (via Emily) access so onboarding starts immediately.
Kickoff
A single kickoff call to align Phase 1 of the Amazon build with retainer onboarding, so both workstreams start the same week.
Review & sign
Accept ReCover Pet Care — Growth Retainer & Amazon Store Launch — Proposal by signing below. Use the email address this proposal was addressed to.
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Read the full Creative Services Terms and ConditionsBy signing you agree to the scope, investment and terms above. Questions first? info@linkcreativeco.com
Direct contact: info@linkcreativeco.com
Link Creative · 350 W Ontario St, Suite 5E, Chicago, IL 60654 · linkcreativeco.com
Confidential — ReCover Pet Care · Growth Retainer & Amazon Store Launch — Proposal